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About JCDecaux Grace Lake

JCDecaux Grace Lake is the wholly owned Nigerian Subsidiary for JCDecaux, the No. 1 Outdoor advertising company in the world. With over 50 years in operations, JCDecaux provides cutting edge outdoor advertising solutions and Sustainable Development projects across the world.
The core of our business at JCDecaux Grace Lake is the provision of public Service Infrastructure, financed through Advertising.
 

About the Nigerian Market

Nigeria is one of the most unique and dynamic markets in Africa. It is home to some of the most prominent local and international brands. The country borders Benin Republic to the west, Chad and Cameroon to the east and Niger Republic to the north. On the Gulf of Guinea is the south which sits on the Atlantic Ocean. Nigeria comprises of 36 states and the Federal Capital Territory, Abuja.
  • Over 186.9 million inhabitants in Nigeria

  • Over $394.8 billion GDP in 2017

  • Divided into 36 states Kano and Lagos is the most densely populated Provinces in Nigeria


Lagos is the country’s most boisterous city, with a population of over 20million people, it is ranked the 5th largest economy in Africa and the 7th fastest growing city in the world.  Over the last decade, outdoor advertising for brands has become prominent in Lagos, shaping perception and storytelling within the Integrated Marketing Communications space.
With JCDecaux Grace Lake in the Nigerian market, the outdoor advertising industry is poised for insight & data driven outdoor communications from the world’s no 1 outdoor advertising company.  
 

JCDecaux Grace Lake and Lagos, Nigeria

Lagos is one of the largest economic capital of Africa. The city has invested in several infrastructural projects to transform itself into a mega city. However, the increasing number of daily commuters and limited availability of accessible road network undermines its economic growth and development.

 
To provide solutions to traffic congestion, JCDecaux Grace Lake in conjunction with the Lagos State Government, have created a first in SSA real time traffic information System called LATIS - Lagos Traffic Information System.
 
   
The LATIS infrastructure consists of Traffic Arches and Sensors strategically located at major traffic decision points providing real time traffic updates /route information. Commuters will receive these information through 20 strategically placed digital screens. These screens make up the largest digital outdoor network in Africa “Channel Eko”. The perfect platform for any brand to communicate.
In addition to LATIS, JCDecaux Grace Lake will provide a network of Bus Shelters and Automatic Public Conveniences (APCs) at high traffic areas across the city.
 

What can we do for you?

ADDRESS 
17B Bishop Aboyade Cole Street, Victoria Island
Lagos, Nigeria

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