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About JCDecaux Grace LakeJCDecaux Grace Lake is the wholly owned Nigerian Subsidiary for JCDecaux, the No. 1 Outdoor advertising company in the world. With over 50 years in operations, JCDecaux provides cutting edge outdoor advertising solutions and Sustainable Development projects across the world.
The core of our business at JCDecaux Grace Lake is the provision of public Service Infrastructure, financed through Advertising.
About the Nigerian MarketNigeria is one of the most unique and dynamic markets in Africa. It is home to some of the most prominent local and international brands. The country borders Benin Republic to the west, Chad and Cameroon to the east and Niger Republic to the north. On the Gulf of Guinea is the south which sits on the Atlantic Ocean. Nigeria comprises of 36 states and the Federal Capital Territory, Abuja.
Over 186.9 million inhabitants in Nigeria
Over $394.8 billion GDP in 2017
Divided into 36 states Kano and Lagos is the most densely populated Provinces in Nigeria
Lagos is the country’s most boisterous city, with a population of over 20million people, it is ranked the 5th largest economy in Africa and the 7th fastest growing city in the world. Over the last decade, outdoor advertising for brands has become prominent in Lagos, shaping perception and storytelling within the Integrated Marketing Communications space.
With JCDecaux Grace Lake in the Nigerian market, the outdoor advertising industry is poised for insight & data driven outdoor communications from the world’s no 1 outdoor advertising company.
JCDecaux Grace Lake and Lagos, NigeriaLagos is one of the largest economic capital of Africa. The city has invested in several infrastructural projects to transform itself into a mega city. However, the increasing number of daily commuters and limited availability of accessible road network undermines its economic growth and development.
In addition to LATIS, JCDecaux Grace Lake will provide a network of Bus Shelters and Automatic Public Conveniences (APCs) at high traffic areas across the city.