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Broad-based black economic empowerment 

In our efforts to address socio-economic problems, we strive to remain relevant in an ever-changing economy, with the appreciation that our stakeholders come from a range of different backgrounds, cultures, countries, professions and experiences and are a reflective of our country’s demographic profile with a vision to improve the economy in all sectors.  
JCDecaux places critical importance on the role of transformation in South Africa’s business community. Our transformation strategy is driven by social, economic, technological, legal, political and B-BBEE drivers.  

JCDecaux recognizes the value B-BBEE adds to the business community and the South African society at large. We have partnered with Royal Bafokeng, a community-based investment company that serves to uplift and creates inter-generational wealth for the Royal Bafokeng Nation (RBN). Royal Bafokeng Holdings Limited (RBH) has a substantial stake in JCDecaux SSA.  

Over the past decade, JCDecaux SSA has actively pursued a policy of contributing to the national imperative of transformation in South Africa through a variety of initiatives and partnerships. 
JCDecaux has engaged with the roadmap to transformation that the B-BBEE Codes of Good Practice provides, and has in several initiatives achieved over and above the compliance requirements suggested in the Codes.