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AN URBAN OPPORTUNITY : Capturing and maintaining attentionWith growing urbanisation, the Out-of-Home medium delivers the platform for advertisers to achieve this engagement. In 2011 for the first time, more of the world’s population lived in an urban setting than in a rural one. By 2050 this number will have risen to two-thirds of the global population. As people are increasingly spending time away from their home and office, there is a growing opportunity for brands to use Out-of-Home (OOH) to connect and interact with consumers in a creative way.
*Source: World Urbanization Prospects, 2014 revision, United Nations