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ACCOUNTABILITY IN OUT-OF-HOME. Understanding consumer's behaviours.With global and local initiatives across 80 markets, JCDecaux offers unparalleled resources and understanding of Out-of-Home effectiveness within the media mix.
Africa is truly a world within one country, playing host to some of the world's most breathtaking landscapes - canyons, wildernesses showcasing game, and cliffs dropping to the ocean. This multi-faceted landscape boasts an infrastructure and roadways ranging from cow-paths to super highways, accommodating a multiplicity of lifestyles influenced by the multi-cultural and diverse make-up of the country.
JCDecaux’s outdoor product range mirrors and complements the constantly evolving marketplace, playing host to a multitude of local and international brands.
JCDecaux Africa is committed to providing superior Out of Home Advertising expertise and research-based audience solutions to suit marketers’ needs across the African continent.
INTERNATIONAL RESEARCH PROJECTS
LIVE AUDIENCE PANELS
CAMPAIGN EFFECTIVENESS TOOLS
OUR EXPERTISE. Research-based support for marketers within Out-of-Home.JCDecaux takes pride in that they are committed to serving the interests of consumers, the public and the industry in creating responsible and measurable Outdoor Advertising.
JCDecaux Africa provides media and Outdoor Advertising value through the planning and analysis of media campaigns utilising the OMC media measurement data in South Africa, as well as their indicative Outdoor Predicator System for Africa, and other industry tools and intelligence.
JCDecaux are leaders in the support of research in the Out of Home sector, and are one of the founder members of OMC in South Africa (Out of Home Measurement Council)
and we are committed to serving the interests of consumers, the public and the industry in creating responsible and measurable Outdoor Advertising.
JCDecaux also provides media and Outdoor Advertising value through the analysis of media campaigns through their indicative Outdoor Predicator System and other industry tools.
INTERNATIONAL STANDARD. International research within Out-Of-Home.In addition to advancing the expertise in audience behaviour, JCDecaux also offers partners and clients access to unique tools and resources, which open doors to optimised targeting and increased campaign effectiveness.
TOOLS. Creative effectiveness and delivery solutions.
To optimise the performance of tailor-made networks, JCDecaux offers specialised in-house tools that deliver optimised campaigns for all advertisers. From adapting the creative to the Out-of-Home environment with Creaction, to providing data-driven digital placement with smart content, JCDecaux ensures the best possible campaign performance.