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A lucrative and essential time of the year for a host of brands and advertisers. The last quarter of the year is a critical time to ramp up advertising activities. JCDecaux Zambia is running a promotional offer, on roadside digital billboards, to help advertisers capitalise on consumer spending.
With this mind, JCDecaux Zambia has created a fantastic promotional offer, on roadside digital billboards, to help brands and advertisers capitalise on consumer spending during this time of year. Digital billboards are 2X as likely to be seen and 2.5 times more impactful than static OOH ads according to a study by Nielsen.
Digital out of home advertising has some of the highest recall in the industry, at around 47% after a month’s time. Better recall means more customer recognition and more brand engagement, even a month after the ad was shown!
To take advantage of what is known as 'The Golden Quarter of Retail' JCDecaux Zambia is running a limited-time promotion, to help drive sales, promote awareness and help build positive brand perceptions.