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MASS MEDIUM : Opportunities to broadcast
With technological developments, media and audiences are becoming increasingly fragmented. Out-of-Home (OOH) remains a major medium, which continues to offer the ability to reach a mass audience rapidly and efficiently. Out-of-Home’s increasingly diverse presence further enhances the medium’s ability to build brands. The medium offers a sustained and high-frequency communication opportunity, touching audiences with a client’s message at decision making moments throughout their day.