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A Responsible and Sustainable Business Model

Developed by Jean-Claude Decaux in 1964 with the advertising bus shelter, we have since applied our business model to all our current activities. With no impact on local finances or taxpayers, our business model enables us to innovate continuously to meet the needs of cities and citizens and to deliver smart and responsible mobility solutions. With over 200 areas of in-house expertise, our command of every step of the value chain allows us to guarantee optimal quality for the products and services offered and attend more closely to our clients’ needs.

Our six priorities

In 2014, we renewed our commitment to sustainable development through the implementation of JCDecaux's Sustainable Development Strategy. The strategy consists of six priorities distributed across the three components of Sustainable Development, covering all of the activities and subsidiaries of JCDecaux around the world.

  • Environment Reduce our energy consumption

  • Environment Reduce our other environmental impacts

  • Social Deploy a Group-wide Health & Safety Policy

  • Social Implement and ambitions Group-wide Social Policy

  • Stakeholder Reinforce sustainable development in the Purchasing Policy

  • Stakeholder Strengthen employees' commitment towards sustainable development

Key CSI Partnerships

South Africa

  • WildAid

  • Doctors without Borders

  • Afrika Tikkun

  • Bird Life

  • Food and Trees for Africa

  • Sparrow Schools



Recycling partners

  • Desk Bag

  • Eyako Green

  • Trash Back


Sub-Saharan Africa, including South Africa

  • FIA

  • ALU


Royal Bafokeng Holdings

JCDecaux is also proud to have Royal Bafokeng as a partner. Royal Bafokeng is a community-based Investment company whose growth uplifts and creates intergenerational wealth for the Royal Bafokeng Nation, a relevant and innovative traditional community. 
RBH, and the companies in which it is invested, spent R6 388 179 in 2016 on community development initiatives within the RBN footprint and beyond.