By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
AN URBAN OPPORTUNITY
Capturing and maintaining attention
With growing urbanisation, the Out-of-Home medium delivers the platform for advertisers to achieve this engagement. In 2011 for the first time, more of the world’s population lived in an urban setting than in a rural one. By 2050 this number will have risen to two-thirds of the global population. As people are increasingly spending time away from their home and office, there is a growing opportunity for brands to use Out-of-Home (OOH) to connect and interact with consumers in a creative way.*Source: World Urbanization Prospects, 2014 revision, United Nations