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AIRPORT AUDIENCE

There is no media audience, like the airport media audience. Influential business travellers, tech early adopters, seeking distraction and happy to spend. This audience in this environment is uniquely receptive to advertising messages, and in an active mindset, is prepared to act on them.

JCDecaux Africa operates 20 airport concessions across eight countries, with a mix of static and digital advertising solutions. 

AIRPORT NETWORK

Frequent flyers form a high value, influential and cosmopolitan audience for both brands and airports.

 

AFFLUENT
Their average income is at least 30% above the average of the local population.

 

INFLUENTIAL
About 40% of all air passengers travel on business.

 

CAPTIVE
Passengers spend almost 3 hours per trip in major international airports.

 

SOUTH AFRICAN AIRPORTS

Our national airport network includes a range of high impact advertising opportunities in the most desirable terminals, engaging travellers along the entire consumer journey.

DRIVES ACTION

 

42% visited a website, went to store or learned more about a product/brand/service as a result of airport advertising

INCREASE SALES

90%

are likely to SHOP/DINE/VISIT a brick-and-mortar location after learning about them at the airport


36%

interested in signing up for/learning about E-COMMERCE services while at the airport
 
Source: Nielsen Airports Insights Study 2017

THE BUSINESS FREQUENT FLYER

On avg. Fly 3 – 4 times a year, locally and/or international for business
Over 50% work outside the business lounges
88% of *BDM’s have taken action as a result of seeing business related advertising
in airports
70% say work is at the forefront of their mind, they are in work mode

 

Source: TGI2019c. Business Decision Makers.

Airport Picture Gallery