JCDecaux Africa operates 20 airport concessions across eight countries, with a mix of static and digital advertising solutions.
![JCDecaux Africa Airports](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxaf/s3fs-public/styles/staggered_gallery/public/blocks/picture/2024-06/JCDecaux%20Africa%20Airports.png?VersionId=3N2WaszkpvXsMVWi7N.4HanrKLFnyyOm&itok=Vq46YI7e)
AIRPORT NETWORK
Frequent flyers form a high value, influential and cosmopolitan audience for both brands and airports.
AFFLUENT
Their average income is at least 30% above the average of the local population.
INFLUENTIAL
About 40% of all air passengers travel on business.
CAPTIVE
Passengers spend almost 3 hours per trip in major international airports.
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxaf/s3fs-public/styles/staggered_gallery/public/blocks/picture/2020-12/SA_ORT_Airport.jpg?VersionId=LkLra__SBNWmF.8RqUVI9UXC247F_epG&itok=QnLsMVDW)
SOUTH AFRICAN AIRPORTS
Our national airport network includes a range of high impact advertising opportunities in the most desirable terminals, engaging travellers along the entire consumer journey.
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxaf/s3fs-public/styles/staggered_gallery/public/blocks/picture/2021-03/airports.jpg?VersionId=jEcz6e.keWlVGysRVSCzEopfxp7YJhnL&itok=Z1DXC6US)
DRIVES ACTION
42% visited a website, went to store or learned more about a product/brand/service as a result of airport advertising
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxaf/s3fs-public/styles/staggered_gallery/public/blocks/picture/2020-12/lifestyle-airport-pic-1.jpg?VersionId=nrW6qSlrLuwi7.KLI3wLdw4A0asbHl4r&itok=ZT1cRg3W)
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxaf/s3fs-public/styles/staggered_gallery/public/blocks/picture/2020-12/airport-wall-site.jpg?VersionId=GfkzRk3Gl4E4gd2r360ktkMc8x_vpBqu&itok=dRiFfr6U)
INCREASE SALES
90%
are likely to SHOP/DINE/VISIT a brick-and-mortar location after learning about them at the airport
36%
interested in signing up for/learning about E-COMMERCE services while at the airport
Source: Nielsen Airports Insights Study 2017
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxaf/s3fs-public/styles/staggered_gallery/public/blocks/picture/2020-12/airport-pic-3.jpg?VersionId=xwWajdTxiGVSqvw9x7QP7HjeqvWQEgRf&itok=dZz9cg4X)
THE BUSINESS FREQUENT FLYER
On avg. Fly 3 – 4 times a year, locally and/or international for business
Over 50% work outside the business lounges
88% of *BDM’s have taken action as a result of seeing business related advertising
in airports
70% say work is at the forefront of their mind, they are in work mode