JCDecaux Africa operates 20 airport concessions across eight countries, with a mix of static and digital advertising solutions.
Frequent flyers form a high value, influential and cosmopolitan audience for both brands and airports.
Their average income is at least 30% above the average of the local population.
About 40% of all air passengers travel on business.
Passengers spend almost 3 hours per trip in major international airports.
SOUTH AFRICAN AIRPORTS
Our national airport network includes a range of high impact advertising opportunities in the most desirable terminals, engaging travellers along the entire consumer journey.
42% visited a website, went to store or learned more about a product/brand/service as a result of airport advertising
are likely to SHOP/DINE/VISIT a brick-and-mortar location after learning about them at the airport
interested in signing up for/learning about E-COMMERCE services while at the airport
Source: Nielsen Airports Insights Study 2017
THE BUSINESS FREQUENT FLYER
On avg. Fly 3 – 4 times a year, locally and/or international for business
Over 50% work outside the business lounges
88% of *BDM’s have taken action as a result of seeing business related advertising
70% say work is at the forefront of their mind, they are in work mode