JCDecaux Gabon

Gabon is a resource-rich country and the fifth-largest oil producer in Africa. The country enjoys an above-average per capita GDP of $7,210 and it is considered an upper-middle-income country. Besides the bilateral investment treaties with a host of European and African countries, Gabon is committed to diversify its economy through its Strategic Plan Emergent Gabon, with an investing schedule impacting positively the economy and the consumption.

Gabon counts over 2 millions inhabitants, 89% of which represent urban audiences and nearly half of them live in the capital Libreville which makes OOH campaigns specifically relevant to reach a wide audience.