JCDecaux Africa services the major media agencies, multinationals, and most prominent brands from around the world. Our media planning and strategy are focused on a host of in-depth research and insight tools to maximise our clients' advertising spend and deliver on their campaign objectives.
We offer a host of static and digital advertising products focused on Airport, Transit, and Roadside across 18 African markets, with dedicated offices in each, and a growing staff complement of 157.
Our media provides an estimated daily reach of 140+ million consumers, all with one turnkey solution through JCDecaux Africa.
EACH OUT-OF-HOME FORMAT PLAYS A DIFFERENT ROLE
& DELIVERS A DIFFERENT OUTCOME FOR ADVERTISERS
Using location insights, we can pinpoint a target audience, key points of interest and strategically select sites to ensure we reach them.
Best Quality. Design. Innovation. Locations.
The best marketing campaigns are those that are remembered that resonate with the audience, connecting brands and customers.
Through years of experience and numerous case studies, we have proven success in helping brands and businesses grow by consistently delivering on marketing objectives.
Our media selection and strategy is backed by deep consumer insights addressing the role Out-of-Home plays in the media mix, amplifying messaging from other media verticals.
We offer a range of advertising solutions to reach different consumers segments with high levels of accuracy, delivering reach, promoting engagement, leaving lasting brand impressions.
Airport Advertising
Connect with diverse and desirable audiences at every step of their journey throughout busiest terminals. Delivering first and last brand impressions reaching passengers, commuters, airport workers, and meeters-and-greeters alike.
Create meaningful connections with receptive, captive, and desirable business and leisure travellers at OR Tambo, King Shaka International, Cape Town International airports, and seven regional airports.
Citilite Advertising
Delivering better campaign results through contextually relevant advertising placement. Our national Citilite network ensures that brands are top of mind and more relevant when placed in key environments such as POP and POC, delivering quick audience and market coverage.
Gautrain Advertising
Each week, connect with affluent business travellers, unlocking desirable business and entertainment precincts providing unparalleled access to affluent, savvy audiences.
Gautrain advertising offers brands a unique environment with high dwell times, frequency and unmissable visibility, from the heart of Joburg CBD via Northern Suburbs all the way to economic hubs of Menlyn and Centurion.
Mall Advertising
Malls have evolved into all-encompassing entrainment destination for shopping and entertainment. Make the mall environment your brand's playground by creating meaningful and memorable brand connections with diverse shopper profiles who are in ready to buy a positive mindset.
Malls are more than retail destinations, so increasing time is spent there. And more time equals more spend. Shopping centre landlord intu predicts that an additional ten minutes across its mall portfolio would lead to an additional millions in spend
(SOURCE: DAVID FISCHEL, INTU)
Malls are full-service leisure venues, which also drives increased spend. Customers who eat during a shopping centre trip spend on average 27 minutes longer in the shopping centre and spend 18 per cent more than those who do not.
(SOURCE: JAVELINGROUP.COM/BLOG)
Outdoor Advertising
We offer brands unrivalled impact and scale through our superior national roadside billboard network.
Large formats elevate brands, commanding attention and delivering unmatched impact and scale in high-traffic locations through their impressive size, stature and longer viewing distances.
Consumers expect to see leading brands on the major highways and bi-ways, building long term brand value.
Roadside Digital Advertising
Digital Out of Home offers advertises a platform for creativity, with dynamic messaging, located on strategic routes, delivering impact and engagement.
Our Digital Out-of-Home media channels build brand awareness, stature and fame, and have been doing so for years, in cities, transport and retail hubs.
Street Furniture Advertising
We reach people as they move through their neighbourhoods, in proximity to where they shop and play. Street Talk offers a range of high impact and affordable advertising platforms, reaching a host of highly sought-after consumer segments daily. Out media is located throughout key suburbs in high reach and frequency commuter nodes, enabling strategic and targeted advertising campaign.
Connect with desirable urban audiences at scale, reaching millions of consumers every week.
