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At the core of JCDecaux’s achievements and practices is our sustainability commitment: achieving economic growth while respecting people and the environment.


Commitment to social causes

As a business, giving back to the community is important to us. JCDecaux Africa is involved and supports a host of organisations based on the Sustainable Development Goals (SDGs) or Global Goals, a collection of 17 interlinked goals designed to be a "blueprint for achieving a better and more sustainable future for all". 
The SDGs were set in 2015 by the United Nations General Assembly and are intended to be achieved by 2030.

SUSTAINABILITY. At the heart of our services.

Our business is underpinned by six strategic priorities, which run through all areas of our business.

JCDecaux Africa

Social Strategy

Tread Lightly

JCDecaux was founded on a sustainable business model, providing a service in exchange for advertising revenue. This principle is now woven into the fabric of the business through a comprehensive approach to corporate social responsibility.

IN PRACTICE. Some examples. 

In South Africa, JCDecaux supports the government initiative B-BBEE (Broad-Based Black Economic Empowerment), promoting the economic emancipation of disadvantaged persons from ethnic minorities. As such, the JCDecaux subsidiary participated in creating 25 subcontracting companies employing 140 historically disadvantaged individuals. In France, Cyclocity®, JCDecaux’s self-service bike rental subsidiary, has developed an innovative programme for detainees with the objective of preparing them for their professional reintegration at the end of their detention. With the approval of the Prison Administration, Cyclocity® set up prison workshops for the integration of detainees through economic activity - by repairing Vélo’V and VélÔToulouse bicycles. These workshops aim to teach them new skills with a view to their possible recruitment in the company. 
In Lagos, Nigeria, Africa's most populous city, and one of the world's most congested places, with some of the worst traffic congestion levels on the continent. JCDecaux installed first of its kind in Africa, a live traffic information system. Lagos Traffic Information Project (LATIS) uses multiple sensors throughout key catchment areas to collect real-time traffic and congestion levels shared with commuters on our large format digital gantries, situated on eight main arterial roads and highways in Lagos. We are enabling motorists to take alternative routes and reduce congestions levels.