JCDecaux Africa provides access to a premium consumer market through 22 mall across seven countries
Malls have evolved into all-encompassing leisure destinations for shopping and entertainment.
Malls are more than retail destinations, so increasing time is spent there. And more time equals more consumer spend.
Malls are full-service leisure venues, which also drives increased spend.
Customers who eat during a shopping centre trip spend on average 27 minutes longer in the shopping centre and spend 18 per cent more than those who do not.
We reach shoppers in malls throughout the country.
JCDecaux offers exceptional advertising opportunities in malls, including i-Vision & m-Vision premium digital displays and a host of high impact static sites, influencing and engaging consumers' mall journey.
While malls are familiar spaces, we can bring a new level of innovation and understanding to reach audiences like never before.
Range of Mall Solutions
Malls have evolved into an entertainment hub, enjoying repeat visits by offering consumers unique experiences. Our mall network offers national reach, influencing store visits and purchase consideration.
i-Vision & m-Vision Network
Our custom-designed full-motion digital mall screens are strategically located in prime high footfall visibility zones within our Mall Network, proximity to anchor tenants, business and entertainment zones, enabling flexible and adaptive brand messaging targeting diverse consumer segments.
Our Expertise. Understanding Mall consumers.
Display quality is crucial, complementing the high-end, aspirational visual environment. They are sleek, streamlined and occupy as little space as possible, to complement and enhance the shopper experience. We invest heavily in data that supports our product placement to maximise exposure and campaign planning through our understanding of the in-mall audience behaviour and motivations.
Mall Shoppers have the Spending Power
SA's Shopping Centre Sales represent 65% of SA's R1 Trillion Retail Market
R650 Billion as at 2018