JCDecaux South Africa recently partnered with Standard Bank, the leading bank on the continent, and award-winning media agency Mindshare to light the skies of South Africa blue. At eight p.m. on Sunday, November 14th, Standard Bank kicked off its new #itcanbe campaign by synchronising the illumination of eight iconic landmarks in the blue standard bank colours with the tagline #HowAboutNow.
The creative idea was to shine a light on people’s aspirations, where your better tomorrow can start today. Standard Bank is urging consumers to talk and engage with them about their dreams and ambitions, with the bank's aim to help turn them into reality.
Through collaborative efforts with forward-thinking brands such as Standard Bank and agencies like Mindshare SA, world-class campaigns are accomplished.
