A fantastic testament to the power of creativity is the latest campaign from Kikkoman, traditionally brewed soy sauce, managed by creative agency Grey South Africa and creative, data-led media agency Mediology. The campaign featured a simple design, with the product as the hero, together with a 3D product cut-out and running LED lights, aiming to enhance the impact and visibility and to command consumer attention.
Out-of-Home advertising stands out as a powerful tool for audience engagement. By incorporating eye-catching innovations and embellishments, brands can transform their message into sharable and engaging content that extends far beyond the initial site. This creative approach leaves lasting brand impressions and enhances the perception of the product and the brand message.
