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We take pride in bringing creative ideas to life. When clients aim for ambitious goals to drive impact and engagement, our Blue Innovation team delivers dynamic solutions for their branding strategies. This was precisely the brief for the local debut of the British action crime comedy-drama series, Bulletproof, broadcasted on the Universal channel on DStv. The custom installation includes oversized cutouts of the lead actors, Noel Clarke and Ashley Walters, alongside a real car jutting out from the billboard. This prime location, situated on the M1 South heading towards Rosebank and Glenhove Rd, achieves an estimated reach of 1.1 million monthly commuters and over 5 million impressions. This campaign captures attention and sparks conversation, reinforcing our commitment to innovation and excellence in bringing our clients' visions to life.