KNOW YOUR AUDIENCE. BUILD MORE EFFECTIVE CAMPAIGNS
EXPERT KNOWLEDGE. Precision planning
JCDecaux Africa’s Insights team develops the best Out-of-Home communication plans to ensure all media agencies, big brands, and SMMEs can access optimum Out-of-Home media campaigns.
With a team of experts well-versed in every aspect of media planning and strategy. We provide media planning solutions to optimise budgets and deliver on campaign objectives. JCDecaux Africa aims to enrich our customers with location and audience insights enabling them to make informed and calculated decisions around their media campaign goals and objectives.
The media and communication sector is undergoing profound changes. In our view, in-depth data analysis will have a transformational impact on market analysis practices, knowledge of our partners and advertisers, media strategies, media planning, measurement practices (for the audience, impact and efficiency), ROI, working methods and decision-making processes.
Understanding Mobility. How Consumer Navigate Their Daily Commute.
Consumers' mobility is essential for guiding and informing our clients about traffic density, routing options, and flow. Additionally, it enables us to track mobility changes, provide accurate and rich location datasets, which power campaign optimisation, media selection, relevance, and audience targeting.
Location Intelligence. Geospatial data for improved targeting.
Leveraging our Geospatial data helps brands optimise campaign planning and targeting. Let us create bespoke networks based on proximity, audience affinity, POIs and drive time.
Improved Targeting. Reaching the Right Audience.
Our Media Insights team utilises the latest market-leading audience insights to deliver data-driven campaign planning, creating bespoke campaigns that effectively and efficiently reach the desired target audiences.
OPENING UP OUT-OF-HOME. For Business Growth.
Our Media Insights team provide tailored OOH campaign planning and delivery for a broad range of organisations, addressing diverse brand and campaign goals. Our media planning is centred around informing and empowering clients with a range of industry insights, supporting the delivery of a wide range of campaign objectives.
Consumer Insights. Pre or Post-Campaign Planning and Evaluation.
Let real consumers be the centre of your strategy. JCDecaux Consumer Insights approaches a community in our very own online research panel, an active group of savvy, urban respondents who participate in category and campaign awareness studies. Their feedback enables our advertising partners to understand brand and category perceptions, achieve greater campaign relevance and measure campaign effectiveness.
ACCOUNTABILITY IN OUT-OF-HOME. Understanding audience behaviour.
JCDecaux’s global presence offers unparalleled breadth in understanding international and local Out-of-Home (OOH) audiences. Working with international partners and employing the latest developments in OOH measurement.
JCDecaux Group is dedicated to demonstrating accountability and effectiveness of OOH advertising within the media mix through rich insights, deep understanding of consumers behaviours, and the latest data and technology tools in the market.
OUR EXPERTISE. International research within Out-of-Home.
In addition to advancing audience behaviour expertise, JCDecaux offers partners, and clients access to unique tools and resources, opening doors to optimised targeting and increased campaign effectiveness.
