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CREATING UNFORGETTABLE BRAND EXPERIENCES.

JCDecaux Blue Solutions division creates custom, unique and truly memorable campaigns, which offer real-life interaction between audiences and advertisers, building lasting consumer-brand relationships.

 

BEHIND THE SCENES. About creative solutions.

The JCDecaux Blue Solutions division offer bespoke Out-of-Home campaigns, taking out-of-the-box ideas from concept to on-street reality. From special builds and mobile interaction to virtual reality, Blue Solutions delivers attention-grabbing campaigns across all environments, namely: Airport, Mall, Roadside, Transport, Retail & Events. 
Our dedicated Blue Solutions team build effective brand communication through unique and memorable campaigns, always challenging the expectations of audiences and conventions in Out-of-Home advertising.

 

SURVIVOR BILLBOARD

Our dedicated Blue Solutions team build effective brand communication through unique and memorable campaigns, always challenging the expectations of audiences and conventions in Out-of-Home advertising.

BULLET PROOF INNOVATION

Blue Innovative Solution spark ideas about Out-of-Home advertising possibilities, working with brands and creative agencies to produce campaigns that marry craft with purpose, unlocking the medium’s potential, delivering impact and engagement. 

BLUE CREATIVE SOLUTIONS. With Creative Technologies.

From touch screens to Virtual Reality, JCDecaux Blue Solutions use innovative methods to deliver attention-grabbing campaigns across all environments. JCDecaux Blue Solutions offer multi-dimensional, result-driven communication that creates memorable interaction with your target audience in the real world.
MANGO VR ACTIVATION

SAMPLING & EXPERIENTIAL 

 

74% conduct additional research on the product/service
 
 
 
33% proceed with making a purchase
 
 
 
57% have told friends about products after receiving a free sample
 
 
 
33% share the experience on social media and/or friends
CAPPY BREAKFAST ACTIVATION

BILLBOARD INNOVATIONS 

Creative. Immersive. Diverse. Interactive

Think beyond a single site or location, extend your campaign message and reach through innovative, eye-catching and engaging display. Blue Innovations team custom build unique execution tailored to the brand and campaign objectives. Creating attention-grabbing, sharable and memorable campaigns across environments.

 

SAMPLES & EXPERIENTIAL

Creative. Immersive. Diverse. Interactive

Sampling and experiential activities create memorable experiences for customers. In turn, they generate positive conversations and prompt both consideration and purchase. Sampling gives customers the opportunity to try products for free. Experiential can also offer customers the chance to get involved with specially created, interactive product sampling and activations.

EVENT MARKETING

Creative. Immersive. Diverse. Interactive

Events represent a huge opportunity to connect with an audience, share and experience, and leave a lasting impression. Events offer a strategic benefit, such as growing qualified contextual list of leads and further build their brand presence. 
Events afford marketers an opportunity to build relationships and trust by offering real-world experiences.

More than just a media platform, we exist to impact and enrich the daily lives of our audiences.