Malls have evolved into lifestyle destinations, attracting millions of consumers weekly who are seeking the latest in fashion, technology, dining, and entertainment.
Mall advertising complements and enhances the shopper experience, adorning the high-end shopping space with the leading global fashion and technology aspirational brands.
One such campaign was for the luxury designer brand Alexander McQueen, which booked several strategic sites at Sandton City Shopping Centre, which is near the infamous diamond walk.
The unique setting complements and improves perceptions by further enhancing key brand attributes.
