We can’t wait to explore Adidas’s new flagship concept store at Sandton City Mall. The concept store combines digital and physical consumer experiences and is said to be equipped with interactive digital features that are first in our market. The company says the store was “designed to be hyper-local, with Jozi culture and credibility woven in at every touchpoint”. Artists Russell Abrahams, Lazi Mathebula, and Mia Senekal decorated and furnished it. Adidas used our extensive network of i-Vision mall digital displays, strategically located throughout the mall, to drive awareness, footfall, and excitement around the new store opening.
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