We recently worked with the luxury Japanese automotive manufacturer Lexus on an innovative campaign: a living spekboom billboard. The campaign aims to reduce the carbon footprint of Lexus's range of hybrid vehicles.
The global full-service media agency 'Connect' managed the communication campaign around the latest Lexus Hybrid range. The spekboom living board campaign is part of Lexus SA's carbon neutrality strategy, which is to plant 60 spekbooms for every Hybrid sold, thus offsetting its carbon emission for one year. As a luxury brand, Lexus in South Africa has been a leading light in electric vehicles, further cementing TSAM's commitment to carbon neutrality.
It gives us great pleasure to work with companies that are making a meaningful difference, highlighted by their communication campaigns and activities. We look forward to seeing the spekboom plants flourishing over the next few months and years.
