Standard Bank

For the latest campaign from Standard Bank, "Access Abundant Africa," our Blue Innovation team executed a customised installation featuring a 48-square-meter P6 digital screen seamlessly integrated with static creative on our expansive 230-square-meter gantry. Strategically situated at the entrance of OR Tambo International, this prime site was selected to capture the attention of local and pan-African business travellers and holidaymakers, during the vibrant months of November – January, when air travel flourishes.