Nelson Mandela Square served as the backdrop for the custom installation by our Blue Innovation team for the female fragrance, “YSL Libre”, from L’Oréal. The perfume features their brand ambassador, global pop sensation Dua Lipa. The Libre Le Parfumperfume is said to be for those who "make their own rules”, the captivating and immersive campaign was developed to deliver a highly experiential visual journey that helps capture the emotive of YSL’s Libre sent and brand.
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