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JCDecaux Africa offers access to large volume of audiences across twelve countries through one of the most popular formats across the continent.

Maxx Reach billboards are located on key arterials of major city centres, taxi ranks, commuter & railway stations covering high traffic routes along commercial, industrial and residential locations. 

JCDecaux Africa Mass Reach Markets

The Opportunity Market Overview

Informal trade forms a pillar of the township economy and job creation, 18%  of working citizens work in the informal sector, accounting for 18% of South Africa’s GDP. A valuable consumer segment for many brands and advertisers. 


The informal trade provides unique opportunities for a range of brands and advertisers through the tremendous spending power and large market coverage,  made up of as many as 200 000 spaza shops, wholesalers and hawkers. 

 ‘Kasinomics’ cover diverse sectors ranging from food, beverage, beauty, and hospitality, boasting compelling figures.  A key consideration for brands and advertisers is that the informal sector mirrors the formal economy.

The Size of the Market

AT LEAST 54% OF SA’s POPULATION FALL into the main market segment.


With an estimated 13 million shoppers in the independent and informal retail sector.

Connecting brands with a large consumer segment nationally by delivering relevant messages in proximity to where they live and shop.


15 538 150
Reach %
933 604 064
3 785

44 major Townships across SA

Estimated 2020 population of 10,3 M people

(Adult residents)

71% of Township residents live in the

3 main provinces.


Gauteng Townships make up 48% of all

Township residents, across 21 townships.


As the urban population continues to grow and people spend more and more time outside of their home, Out-of-Home remains the channel with a unique capability to offer real-life interaction and the opportunity for brands to establish a dialogue with the consumer.

RELEVANT MESSAGES. Receptive audiences.

OOH advertising is seen as welcomed as part of the city landscape, making street scenes more interesting and colourful, connecting people to their urban environment. As the messaging is contextual and relevant the urban audience feels that this enhances their journey experience.

RIGHT TIME, RIGHT PLACE.  Meaningful conversations.

In the OOH environment, audiences are attentive and receptive to their surroundings and it has been shown that they see OOH advertising as a positive addition to the urban landscape. Interaction within this active space allows for increased recall, an increased brand perception and two-way communication.

REAL PRESENCE. Part of the daily journey.

Only OOH provides the unique opportunity for brands to physically present themselves in the same environment as the consumer, opening doors to true interaction and building a dialogue.
OOH gives the brands real presence in the everyday life of the urban dweller. JCDecaux turns these opportunities into memorable experiences for the audience creating word of mouth and consumer trust.
JCDecaux Africa Mass Reach