The Opportunity Market Overview
The Size of the Market
AT LEAST 54% OF SA’s POPULATION FALL into the main market segment.
With an estimated 13 million shoppers in the independent and informal retail sector.
Connecting brands with a large consumer segment nationally by delivering relevant messages in proximity to where they live and shop.
1 MONTH PERIOD
15 538 150
933 604 064
44 major Townships across SA
Estimated 2020 population of 10,3 M people
71% of Township residents live in the
3 main provinces.
Gauteng Townships make up 48% of all
Township residents, across 21 townships.