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AMASA Integrated Campaign for Media category

Retroviral and JCDecaux were the ultimate victors in the Integrated Campaign for Media at last night's AMASA Awards, scooping Gold for their efforts in promoting the latest, most successful version of M-Net’s Survivor South Africa: Philippines 
 The Award was presented at a glittering, gala dinner held at The Hilton in Sandton, Johannesburg last night. 
 Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound insights underpinned by great ideas that are carried through with a perfectly executed strategy to achieve measurable results. The awards have become the benchmark in celebrating media excellence and innovation across 23 categories. 
Entries are received from media practitioners across the country to show off their best work implemented between 1 July 2017 and 30 June 2018.
Says Chris Hitchings, Sales and Marketing Director for JCDecaux, South Africa: “We  are honoured to have received this award. It serves to confirm that we are well on track in our goal to create exciting, memorable campaigns that shatter preconceived boundaries of what OOH is capable of.”
 'M-Net  tasked us with creating talkability for the casting of the new Survivor South Africa', says Mike Sharman co-founder Retroviral. 
'We created a Wild Card Entry challenge for eight South Africans to live on a billboard for three days, competing in immunity challenges and Tribal Council eliminations', he adds. When two contestants remained, those voted out returned as the jury to cast their vote for the person they would be sending into the actual show.