The beautiful thing about stories is that everybody has one. And what better than the brand-safe, trusted public screen when needing to deliver a brand message at scale to millions of consumers? Absa has launched its repositioned brand to the market, signalling a shift to be a more deliberately customer-centric business with the new brand promise of ‘Your Story Matters’. Their national campaign covered multiple formats, environments and creative iterations, using the power of Out-of-Home advertising as a strategic media vertical to tell their story. Brands and advertisers trust JCDecaux to manage and execute extensive campaigns that complement and enhance their communication strategies.
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