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JCDecaux Africa is a diverse business, with staff, clients, suppliers, landlords and partners residing throughout the African continent. 

Broad-Based Black Economic Empowerment 


In our efforts to address socio-economic problems, we strive to remain relevant in an ever-changing economy, with the appreciation that our stakeholders come from a range of different backgrounds, cultures, countries, professions and experiences.  They reflect our country’s demographic profile with a vision to improve the economy in all sectors. JCDecaux places critical importance on the role of transformation in South Africa’s business community. Our transformation strategy is driven by social, economic, technological, legal, political and B-BBEE drivers.

JCDecaux recognizes the value B-BBEE adds to the business community and the South African society at large. We have partnered with Royal Bafokeng, a community-based investment company that uplifts and creates inter-generational wealth for the Royal Bafokeng Nation (RBN). Royal Bafokeng Holdings Limited (RBH) has a substantial stake in JCDecaux SSA.

Over the past decade, JCDecaux Africa has actively pursued a proper transformation strategy to accomplish change and create Shared Value. We are actively pursuing a policy to contribute to the national imperative for economic transformation in South Africa through various initiatives and partnerships. Our transformation strategy focuses on a range of governance and oversight roles, ensuring that an appropriate transformation strategy is aligned with the Broad-Based Black Economic Empowerment Act (B-BBEE) and the associated codes of good practice.

Our strategy consists of six priorities covering key activities required to have a real impact on communities and business:

More and more organisations embrace the notion that to remain relevant in a changing economy, a corporate transformation strategy is a fundamental requirement. It is also essential that such a strategy incorporates beyond compliance considerations, including whether stakeholders perceive an organisation’s transformation effort to impact and deliver real change. 

JCDecaux Africa has engaged with the roadmap to transformation that the B-BBEE Codes of Good Practice provides, and has in several initiatives achieved over and above the compliance requirements suggested in the Codes. 

ECONOMY. Local player. Local employer.


We strive to operate as locally as possible, to be ever closer to our partners, be they cities, transit authorities, or shopping centres. Thus, we contribute to the local economy by creating stable jobs in each country: in 2018, 94.8% of our employees were on permanent contracts. By giving local advertisers visibility, we are also players in the local economy.


BBBEE Certificate


JCDecaux Code of Ethics English 


JCDecaux Code of Conduct Suppliers English