Uncovering the strengths and value of our media through the most robust insights available
Roadside Outdoor Audience Data
The Out-of-Home media currency in South Africa provides consumer mobility insights that enable cross-media planning, better audience targeting and improved accountability. The research delivers OOH ratings such as reach, frequency, GRP’s, impacts, CPM for Out-of-Home campaigns, supporting audience-based planning.
Geospatial Insights & Location Data
Geo-marketing provides advertisers with dynamic location information, improving audience and location targeting through analysis of diverse data sets. By incorporating geospatial client data, we can improve contextual media selection, centred around location and consumer insights, building customised targeting solutions.
Helping brands better understand consumer behaviour, attitudes, brand perceptions and media consumption habits.