The advertising creative is recognised as the single most important and impactful factor to deliver successful advertising campaigns.
SIMPLICITY
The message must be easy to absorb at a single glance. You have six seconds to convey your message. Maximize that short window of time with BIG, BOLD imagery and minimal text!
LEGIBILITY
Assess how your text and backgrounds work together from a distance. The text should stand out and be legible.
CONTRAST
HIGH contrast = high visibility
LOW contrast = no visibility
IMAGERY
Your product or brand should be at the FOREFRONT of the OOH billboard – let it be the first thing passers-by see & have it radiate the “WOW” effect.
CREDIBILITY
Celebrity endorsements establish value and welcome added interest to campaigns.
INVOLVEMENT
Provide a call to action to promote consumer involvement. Create dialogue and interactivity with your branding.
