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JCDecaux, the number one outdoor advertising company worldwide, has announced the appointment of Mr Lunga Majija as Managing Director for JCDecaux South Africa, effective from the 1st of August 2022, reporting to Mr Martin Sabbagh, CEO for JCDecaux Middle East & Africa.

Lunga is a highly accomplished, successful and well-regarded business leader with extensive experience working in the media industry across the continent. Before taking on the role of MD, Lunga was Regional Director: Southern Africa, where he was responsible for defining and implementing business strategy as well as supporting the strategic growth across the region. Prior to that, Lunga was Operations Director for the Middle East and Africa, where he was responsible for new product development, introducing business growth measures and working processes.

Lunga will be responsible for implementing the South African business growth strategy by continuing the digitisation of our assets, supporting our data by design approach,service delivery and customer excellenceto attain corporate sales and profitability objectives. Coupled with this, Lunga will support the sustainable development priorities of the group to ensure our ESG goals are achieved. His deep knowledge of cross-channel marketing, media strategy and sales enablement focus will ensure the implementation of the highest standards across business disciplines.


 Lunga has wide-ranging knowledge and experience from his prior roles in engineering and project management in Petrochemical and power plants and other multinationals such as Mitsubishi, Thyssenkrupp and Bvi Consulting Engineers across various markets. Lunga holds a degree in Civil Engineering and completed his MBA studies at the Gordon Institute of Business Science.

Lunga Majija said: “I look forward to introducing several initiatives that help monetise our Data Solutions offering by delivering greater value and accountability to our customers. I aim to gear the business to leverage market opportunities while addressing diverse trading challenges through operational efficiencies and several business optimisation initiatives. Together with the new talent in business, I hope to strengthen our relationships with customers, industry experts and stakeholders, to position the business as the company of choice in outdoor advertising. JCDecaux is synonymous with innovation, and I’m excited to be part of the leadership team responsible for the advancement and development of this amazing organisation.”

Martin Sabbagh, CEO of the Middle East and Africa of JCDecaux, said: “Lunga was involved in developing our strategic road map and will be responsible for implementing the business revenue growth initiatives. Through his operational and commercial expertise, Lunga will support the utilisation opportunities across our product portfolio to improve yield and revenue. His excellent executive leadership skills will ensure relationships with the South African team, executives, the board, and other stakeholders are well managed. I am confident he will help deliver our commercial targets.”

Lunga will be working closely with Dele Odugbemi who as previously announced, effective 01 August 2022, will be appointed as Chief Revenue Officer for JCDecaux Africa.

Lunga will replace Sebastian Musendo who has left to take up other business opportunities. We would like to thank Sebastian for his guidance and valuable skills during his tenure as leader of our South African market and wish him well in his future endeavours.



JCDecaux Africa is the number #1 Out-of-Home media specialist in Africa, offering a broad range of digital and static advertising solutions across 18 countries with dedicated offices and teams in each market. JCDecaux Africa has strategic holdings in highly sought-after locations and environments, offering a host of advertising formats, including Airports, Gautrain, Roadside Digital (RSD), Roadside Static, Iconic, Mall, and Street Furniture. JCDecaux Africa services major media agencies, multinationals, and most prominent brands worldwide. Our media planning and strategy are focused on a host of in-depth research and insight tools to maximise our clients' advertising spend and deliver on their campaign objectives.

Published in THE COMPANY