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JCDecaux sub-Saharan Africa is the leading  and driving force in the advancement and  growth of Digital  Out of Home in Africa. To  endorse this, Marketers and clients in Dar es  Salaam (Tanzania) were engaged in a digital  discussion, the first of a series of annual    conversations that JCDecaux Africa will be  driving  along  the theme, “Connected Cities,  Connected Consumers”  across the African  continent. 

 The consumer landscape is changing at a  dramatic pace and marketers need to remain relevant to the mobile consumer. A mobile phoneis not just a device; it is the facilitator of consumer mobility which is undoubtedly the most defining lifestyle feature of this century. Mobile consumers are driven to be connected  to information, connected to people, connected to causes and being connected to things.  

Adelaide McKelvey, Sales and Marketing Director sub-Saharan Africa of JCDecaux, said: “Nowhere does this newfound mobility play a more significant role than in Africa.  We are ensuring that the  comprehensive and ever-expanding network of Digital signage, in a multiplicity of environments, provides a  solid foundation for brands to engineer their conversations with consumers. Out of Home platforms, both digital and static, provide the springboard to engage consumers with relevant and effective social and mobile media”.

Alasdair Muller, Head of Sales, sub-Saharan Africa, presented a full overview of how to connect brands with connected consumers, and provided some key take-outs that determine the success on how to integrate Brand communication from Out of Home platforms all the way to the till.  He explained that Brands need to be relevant to their target audience with content that connects the consumer in the right place, proximity and time. “The JCDecaux team are experienced and skilled in assisting clients to create artwork that is dynamic and attracts attention.  Further to that, we encourage our clients to truly combine their social and Digital Out of Home media using, for example, data feeds to drive relevant, or even user-generated content.  Our teams on the ground, through-out Africa are committed to delivering the highest level of service and campaign delivery”. 

Keys figures

  • 2016 revenue: €3,393m
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
  • JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
  • N°1 worldwide in street furniture (559,070 advertising panels)
  • N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
  • N°1 in Europe for billboards (169,860 advertising panels)
  • N°1 in outdoor advertising in Europe (721,130 advertising panels)
  • N°1 in outdoor advertising in Asia-Pacific (219,310 advertising panels)
  • N°1 in outdoor advertising in Latin America (70,680 advertising panels)
  • N°1 in outdoor advertising in Africa (29,820 advertising panels)
  • N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
  • N°1 worldwide for self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1,117,890 advertising panels in more than 75 countries
  • Present in 4,280 cities with more than 10,000 inhabitants
  • Daily audience: more than 410 million people
  • 13,030 employees

Published in Africa