• Johannesburg
JCDecaux, the number one outdoor advertising company worldwide, together with Vodacom, a leading African mobile communication company, and MEC Global, the fifth largest media agency network in the world, announced today that they had joined forces to revitalise the iconic Ponte City building.
Ponte City is the tallest and most iconic skyscraper to grace the Johannesburg City skyline and is fabric to all imagery that showcases Jo’burg to the world.  The massive outdoor advertising structure, 15m high and 132m long, is supported on the Ponte City roof and proudly affords Vodacom ownership of the city skyline with an almost 360-degree view from many kilometres away. 
Vodacom’s face is visible both day and night, enabled by approximately 7000m of LED lights mounted on the front of the structure.
JCDecaux South Africa acquired the advertising rights to the iconic building in 2014 and in December 2016 JCDecaux commenced with the twelve-week refurbishment project in order to revitalise the ageing outdoor signage with state-of-the-art technology.
Mark Cooper, CEO of JCDecaux sub-Saharan Africa, states "as the world leader in Outdoor Advertising, we are privileged to have the opportunity to partner with Vodacom in revitalizing the display of their brand at the top of the iconic Ponte City Building, which dominates the Joburg Skyline".
Noleen Cochran, Strategy and Media manager of Vodacom, says "this has been a very exciting project for us. We are very pleased with the quality of the execution and the standards of work by JCDecaux South Africa. We are looking forward to growing our partnership with JCDecaux".  END

Keys figures

  • 2016 revenue: €3,393m
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
  • JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
  • N°1 worldwide in street furniture (559,070 advertising panels)
  • N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
  • N°1 in Europe for billboards (169,860 advertising panels)
  • N°1 in outdoor advertising in Europe (721,130 advertising panels)
  • N°1 in outdoor advertising in Asia-Pacific (219,310 advertising panels)
  • N°1 in outdoor advertising in Latin America (70,680 advertising panels)
  • N°1 in outdoor advertising in Africa (29,820 advertising panels)
  • N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
  • N°1 worldwide for self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1,117,890 advertising panels in more than 75 countries
  • Present in 4,280 cities with more than 10,000 inhabitants
  • Daily audience: more than 410 million people
  • 13,030 employees

Published in Africa