It's hard to get a more luxurious location than Sandton Drive C/O Rivonia Road. The setting, 'the richest square mile in Africa', with Sandton City at the epicentre. One of the most renowned high-end affluent malls on the continent. A perfect setting to showcase the all-new BMW 4 Series Coupe, with its unmistakable exterior and distinctive design.
The signature site selected through the strategic media agency Vizeum for the campaign is located at the new entrance to Sandton City mall on Rivonia road. The area is surrounded by a host of high rises, office parks and more than ten of the top listed companies on the JSE. A perfect setting to reach a discerning audience and the business consumer segment.
Like an exclusive designer label, this site complements the new BMW 4 Series Coupe positioning statement: "the BMW 4 Series Coupé manifests itself as a rebellious individualist. The distinctive front with the unique BMW emphasises maximum independence. It symbolises the expressive appearance of the new BMW 4 Series Coupe".
The site targets affluent commuters from Rosebank, Melrose, and Illovo, driving towards Sandton and Rivonia, with an estimated reach of over 87,759, an average frequency of 11 and delivering 965 560 impressions at the cost of CPT R37.8 per month. A befitting location to reach a discerning audience, turning heads, and complimenting such a prestigious brand.
Source: ROAD16/17/18 (pre-COVID audience figures)
