Like an exclusive designer label, this site complements the new BMW 4 Series Coupe positioning statement: "the BMW 4 Series Coupé manifests itself as a rebellious individualist. The distinctive front with the unique BMW emphasises maximum independence. It symbolises the expressive appearance of the new BMW 4 Series Coupe".
The site targets affluent commuters from Rosebank, Melrose, and Illovo, driving towards Sandton and Rivonia, with an estimated reach of over 87,759, an average frequency of 11 and delivering 965 560 impressions at the cost of CPT R37.8 per month. A befitting location to reach a discerning audience, turning heads, and complimenting such a prestigious brand.