Several challenges face the real estate industry in recent years, ranging from new portals and technology offerings competing for listings and changing mortgage regulations. Coupled with this is having a diverse portfolio of inventory across broad geographical areas in the right suburbs to service a host of consumer segments. Placing pressure on the limited budgets to address a host of marketing and communication tactics and strategies to stay competitive by estate agents.

A significant value harnessed by Global Estates Platinum, a trusted leader in the industry, is nurturing and developing lasting relationships with their clients. It is a well-known fact that most quality listings happen via referrals. Global Estates Platinum achieves this through employing an always-on advertising approach and by geofencing key suburbs and neighbourhoods where they are active in, with multiple advertising messages along the busiest routes and roads. The campaign enables Global Estates Platinum to become the synonymous  real-estate agent in the selected area.

Research provided by Brian & Buffini yielded the following insights about referrals among real estate agents:
  • 25% of agents generate more than 50% of their annual business entirely through referrals!
  • 88% of buyers claim they would use the same agent or refer them.
  • The average agent earns 42% of their business through referrals!
  • 82% of ALL real estate transactions are REFERRALS!

As the location experts, with rich geospatial insights, Street Talk campaign set out to reduce media wastage while improving reach and brand recognition.  Global Estates Platinum has booked a long-term campaign with Street Talk. Making up an expansive network, targeting consumers close to where they live, along key routes travelled on their daily commute, from taking the kids to school, travelling to work, or going to the local shops. The street furniture campaign reaches more than 25 high demand suburbs covering important regions in Krugersdorp, Roodepoort, and surrounding Westrand.

The Street Talk advertising campaign is estimated to reach 451,156 consumers, representing 82% of all adults residing in the Westrand, Roodepoort, and Krugersdorp area. Delivering over 35 million impressions, and all at CPT R2.8 per month, ensuring value and visibility to a host of prospects residing in a set area. Highlighting the great importance that this media format offers while building trust through repeat visibility and leads by being top of mind.
Global Platinum Estates recognises the ability of street talk to meet their campaign goals while providing widespread reach, targeting their audience at various daily touchpoints. The value derived from the offering is unmatched, much like the value we place on Global Platinum estates as our long-standing client.
 


References:
https://www.becomealocalleader.com/marketing-tips/the-5-biggest-challenges-facing-real-estate-agents-and-how-to-fix-them/
ROAD 15/16/17 (pre COVID19 numbers)